Dog food, grooming and collars from Luky & Co

The food plan comes first. Grooming and simple, well-made collars and leads follow, held to the same standard as the food. Tell us what you want and we'll email you when it's ready.

What we're making, in launch order

  • A golden retriever sitting behind a bowl of dog foodA steel dog bowl of raw beef, liver and green tripe with carrot, kale and an egg yolk
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    The food plan

    Complete meals made from named cuts and offal from British farms, portioned for your dog and delivered frozen.

    • Three recipes to start: beef, chicken and fish
    • Portioned to your dog's weight, shape and activity
    • Change, pause, skip or cancel online

    Expected from about £3.80 a day for a small dog, about £6.50 for a medium dog. Your price is in your plan.

  • Coming nextSet

    The grooming set

    The grooming basics in one box, chosen to work together and made to last.

    Price at launch

  • Coming nextIndividual products

    Grooming, one at a time

    The tools and coat care from the set, sold on their own so you only buy what you need.

    Price at launch

  • Coming laterCollar

    The collar

    Simple and well made, built to last years rather than months.

    Price at launch

  • Coming laterLead

    The lead

    A plain, strong lead made to match the collar.

    Price at launch

Everything here follows the same rules as the food

Everything in the shop has to pass the same test as the food: made well, from materials we can name, and built to last rather than be replaced.

No plastic in the box is the rule we're building to for every order, and we'll show you what each product is made of before you buy it. Read our standard.

Start with the food

Build your dog's plan in about 3 minutes and save your place for the first boxes.

Build your dog's plan